PRICE (b. Rio de Janeiro, Brazil, 1986) showcases works in various settings, including museums, theatres, site-specific venues, and clubs. He lives and works mainly between Zürich and São Paulo. PRICE has recently held exhibitions and live performances including at MUDAM Luxembourg (2024); Basel Social Club, Basel, (2023); OCT0, Marseille (2022); Blue Velvet Projects, Zurich (2022); Gessnerallee, Zurich (2022); Fondation Arsenic, Lausanne (2022); Echo Correspondence, Vienna, Austria (2022); KEM, Warsaw, Poland (2021); Bourse de Commerce — Pinault Collection, Paris. Beside that, he is one of the six curators of the art space Lateral Roma, which he co-founded with Geraldine Tedder in Rome in the year 2020. Recently, PRICE and his long-standing working partner Niklaus Mettler have co-founded AirSolutions, an agency specializing in the development of scent in space.
PRICE
Once it Has Leaked, it Invades
Departing from his latest work L’Air du Temps, PRICE explains his interest in smell – a sensation typically sidelined in the Western artistic canon – and reflects on his always slightly misfitting practice and big emotions.
Interview by Ysaline Rochat
15 May, 2024
YR
Let’s start with the title, L’Air du Temps, which references a women post war perfume by the French fashion house Nina Ricci, hinting at a history that is at once austere and bourgeoise. For the second part of the performance version’s title, you’ve chosen to add (breathing my beloved in), which is a quotation of a Kate Bush lyric suggesting our need for air in an asphyxiated world. Given this context, could we discuss the significance of the second part of the installation title: (air conditions)?
P
There are different aspects about it. When I was doing some research with Niklaus Mettler (AirSolutions¹), who has closely collaborated in the development of the scent work, we read The Smell of Risk: Environmental Disparities and Olfactory Aesthetics by Hsuan L. Hsu, a timely exploration of how odor seeps into structural inequality. There was a chapter about the conditions of air in museum spaces. What stayed most in my mind was the regulations, the acts of policing the use of air as means of art conservation – especially painting, sculptures, etc – in terms of humidity, light, sunlight. We thought about these elements in relation to smell as air in a museum is strongly sanitized and controlled. Also, we noticed that these concerns are not intended for preserving live arts or about the needs of the performers and visitors, probably mostly because museums were not initially thought for hosting live performances.
Photo by Katharina Poblotzki
Photo by Katharina Poblotzki
Photo by Katharina Poblotzki
- 1
AirSolutions; An air agency created by PRICE and Niklaus Mettler in order to forge new structures in the world of scent
- 2
Inspired by several books such as:
- Olfactory Art and the Political in an Age of Resistance, edited By Gwennaël Lynn, Debra Riley Parr
- Jonathan Reinarz, Past Scents: Historical Perspectives on Smell
Chapters such as:
- Viveka Kjellmer, "Scented Bodies: Perfuming as Resistance and a Subversive Identity Statement"
- Clara Muller, "Eco-colfactory Art, Experiencing the Stories of the Air We Breathe"
- Hsuan L. Hsu, "Every Cirme Has I'ts Peculiar Odor, Detection, Deodorisation and Intoxication"
- Jonathan Reinarz, "Odorous Others: Race and Smell"