pw-magazine-vienna-fashion-laura-schaeffer pw-magazine-vienna-fashion-laura-schaeffer
Skirts: vintage (Burggasse 24) / shirt and accessories: stylist's own
pw-magazine-vienna-fashion-laura-schaeffer pw-magazine-vienna-fashion-laura-schaeffer
Mesh body: Laura Fernandez (Showroom 101) / dot shirt: vintage (Burggasse24) / accessories: stylist's own
pw-magazine-vienna-fashion-laura-schaeffer pw-magazine-vienna-fashion-laura-schaeffer
Tights: Alisa Rusakova (Showroom101) / long sleeved shirt: Vanessa Schreiner / blouse: vintage (Burggasse24) / jumpsuit: Nom Salmun (Showroom101) / scarf: Noela Covelo Velasco (Showroom101) / skirt: vintage (Burggasse24) / accessories: stylist's own
pw-magazine-vienna-fashion-laura-schaeffer pw-magazine-vienna-fashion-laura-schaeffer
pw-magazine-vienna-fashion-laura-schaeffer pw-magazine-vienna-fashion-laura-schaeffer
Jacket: UsedFuture (Comerc Store)
pw-magazine-vienna-fashion-laura-schaeffer pw-magazine-vienna-fashion-laura-schaeffer
Jacket: UsedFuture (Comerc Store)
pw-magazine-vienna-fashion-laura-schaeffer pw-magazine-vienna-fashion-laura-schaeffer
Jacket: UsedFuture (Comerc Store)
pw-magazine-vienna-fashion-laura-schaeffer pw-magazine-vienna-fashion-laura-schaeffer
Scarf: Noela Covelo Velasco (Showroom101)
pw-magazine-vienna-fashion-laura-schaeffer pw-magazine-vienna-fashion-laura-schaeffer
Glasses: Mané Mané (Burggasse24) / scarf: stylist's own
pw-magazine-vienna-fashion-laura-schaeffer pw-magazine-vienna-fashion-laura-schaeffer
Dress: vintage (Burggasse24) / arm warmers: CM Carney(Showroom101) / glasses: Mané Mané (Burggasse24) / scarf: stylist's own
pw-magazine-vienna-fashion-laura-schaeffer pw-magazine-vienna-fashion-laura-schaeffer
Long sleeved shirt: Vanessa Schreiner / blouse: vintage (Burggasse24) / jumpsuit: Nom Salmun (Showroom101) / scarf: Noela Covelo Velasco (Showroom101) / skirt: vintage(Burggasse24) / accessories: stylist's own
pw-magazine-vienna-fashion-laura-schaeffer pw-magazine-vienna-fashion-laura-schaeffer
pw-magazine-vienna-fashion-laura-schaeffer pw-magazine-vienna-fashion-laura-schaeffer
Tights: Alisa Rusakova (Showroom101) / long sleeved shirt: Vanessa Schreiner / blouse: vintage (Burggasse24) / scarf: Noela Covelo Velasco (Showroom101) / shoes: vintage (Burggasse24)
pw-magazine-vienna-fashion-laura-schaeffer pw-magazine-vienna-fashion-laura-schaeffer
Mesh body: Laura Fernandez (Showroom 101) / dot shirt: vintage (Burggasse24) / accessories: stylist's own
pw-magazine-vienna-fashion-laura-schaeffer pw-magazine-vienna-fashion-laura-schaeffer
Jumpsuit: Nom Salmun (Showroom101) / skirt: vintage (Burggasse24) / accessories: stylist's own
pw-magazine-vienna-fashion-laura-schaeffer pw-magazine-vienna-fashion-laura-schaeffer
pw-magazine-vienna-fashion-laura-schaeffer pw-magazine-vienna-fashion-laura-schaeffer
Jacket: UsedFuture (Comerc Store)
pw-magazine-vienna-fashion-laura-schaeffer pw-magazine-vienna-fashion-laura-schaeffer
Jacket: UsedFuture (Comerc Store)
pw-magazine-vienna-fashion-laura-schaeffer pw-magazine-vienna-fashion-laura-schaeffer
Jacket: UsedFuture (Comerc Store)
pw-magazine-vienna-fashion-laura-schaeffer pw-magazine-vienna-fashion-laura-schaeffer
pw-magazine-vienna-fashion-laura-schaeffer pw-magazine-vienna-fashion-laura-schaeffer
Skirts: vintage (Burggasse 24) / shirt and accessories: stylist's own
pw-magazine-vienna-fashion-laura-schaeffer pw-magazine-vienna-fashion-laura-schaeffer
Skirts: vintage (Burggasse 24) / shirt and accessories: stylist's own
pw-magazine-vienna-fashion-laura-schaeffer pw-magazine-vienna-fashion-laura-schaeffer
Skirts: vintage (Burggasse 24) / shirt and accessories: stylist's own

»Our Noise is Gold«

July 1, 2018
Text by Julius Pristauz
pw-magazine-vienna-fashion-laura-schaeffer
Skirts: vintage (Burggasse 24) / shirt and accessories: stylist's own

This is the start of the in-house fashion editorial series by PW-Magazine. It illustrates our belief that the magazine is essential to the progression of the local cultural scene and highlights the importance of working as a platform.

We believe that creating our own, independent visual content is part of achieving a position within corporate media where authenticity is truly valued. With our newly created department we aim not only to promote fashion but also be an active part of the field.

Along with cooperating and providing a platform for talents, the magazine’s staff will engage in content creation which reflects on what we feel are current trends and tendencies. We want to propose fresh positions, ideas and suggest possible ways of their realization.

The fashion editors
Julius Pristauz & Laura Schaeffer

Photography: Laura Schaeffer
Styling: Julius Pristauz
Hair & Makeup: Julia Marinics
Assistance: Marcella Ruiz-Cruz and Martina Lajczak
Models: Emy May and Mia Csenar

pw-magazine-vienna-fashion-laura-schaeffer
Mesh body: Laura Fernandez (Showroom 101) / dot shirt: vintage (Burggasse24) / accessories: stylist's own
pw-magazine-vienna-fashion-laura-schaeffer
Tights: Alisa Rusakova (Showroom101) / long sleeved shirt: Vanessa Schreiner / blouse: vintage (Burggasse24) / jumpsuit: Nom Salmun (Showroom101) / scarf: Noela Covelo Velasco (Showroom101) / skirt: vintage (Burggasse24) / accessories: stylist's own
pw-magazine-vienna-fashion-laura-schaeffer
pw-magazine-vienna-fashion-laura-schaeffer
Jacket: UsedFuture (Comerc Store)
pw-magazine-vienna-fashion-laura-schaeffer
Jacket: UsedFuture (Comerc Store)
pw-magazine-vienna-fashion-laura-schaeffer
Jacket: UsedFuture (Comerc Store)
pw-magazine-vienna-fashion-laura-schaeffer
Scarf: Noela Covelo Velasco (Showroom101)
pw-magazine-vienna-fashion-laura-schaeffer
Glasses: Mané Mané (Burggasse24) / scarf: stylist's own
pw-magazine-vienna-fashion-laura-schaeffer
Dress: vintage (Burggasse24) / arm warmers: CM Carney(Showroom101) / glasses: Mané Mané (Burggasse24) / scarf: stylist's own
pw-magazine-vienna-fashion-laura-schaeffer
Long sleeved shirt: Vanessa Schreiner / blouse: vintage (Burggasse24) / jumpsuit: Nom Salmun (Showroom101) / scarf: Noela Covelo Velasco (Showroom101) / skirt: vintage(Burggasse24) / accessories: stylist's own
pw-magazine-vienna-fashion-laura-schaeffer
pw-magazine-vienna-fashion-laura-schaeffer
Tights: Alisa Rusakova (Showroom101) / long sleeved shirt: Vanessa Schreiner / blouse: vintage (Burggasse24) / scarf: Noela Covelo Velasco (Showroom101) / shoes: vintage (Burggasse24)
pw-magazine-vienna-fashion-laura-schaeffer
Mesh body: Laura Fernandez (Showroom 101) / dot shirt: vintage (Burggasse24) / accessories: stylist's own
pw-magazine-vienna-fashion-laura-schaeffer
Jumpsuit: Nom Salmun (Showroom101) / skirt: vintage (Burggasse24) / accessories: stylist's own
pw-magazine-vienna-fashion-laura-schaeffer
pw-magazine-vienna-fashion-laura-schaeffer
Jacket: UsedFuture (Comerc Store)
pw-magazine-vienna-fashion-laura-schaeffer
Jacket: UsedFuture (Comerc Store)
pw-magazine-vienna-fashion-laura-schaeffer
Jacket: UsedFuture (Comerc Store)
pw-magazine-vienna-fashion-laura-schaeffer
pw-magazine-vienna-fashion-laura-schaeffer
Skirts: vintage (Burggasse 24) / shirt and accessories: stylist's own
pw-magazine-vienna-fashion-laura-schaeffer
Skirts: vintage (Burggasse 24) / shirt and accessories: stylist's own
pw-magazine-vienna-fashion-laura-schaeffer
Skirts: vintage (Burggasse 24) / shirt and accessories: stylist's own

Next article

Rade Petrasevic by Maša Stanić
Photo by Maša Stanić

Rade Petrasevic: »All Gallerists Are Bastards«

About

PW-Magazine is a Vienna-based online magazine for contemporary culture.

By giving voice to a wide array of cutting-edge personas in art and culture, PW-Magazine promotes diversity and a broad mix of artistic expression. The editorial team is tasked not only with reflecting current cultural production, but also with creating new visual content. The bilingual platform works with open structures and attaches great importance to collaborations that create new links between cultural creators and the public.
PW-Magazine was founded in May 2016 by Christian Glatz and Phil Koch.

Contact

editorial@pw-magazine.com

Team

Marie-Claire Gagnon
Christian Glatz
Ada Karlbauer
Phil Koch
Amar Priganica
Julius Pristauz
Laura Schaeffer

Authors

Hannah Christ
Elisabeth Falkensteiner
Wera Hippesroither
Juliana Lindenhofer
Pia-Marie Remmers
Alexandra-Maria Toth